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Press Office - Press Releases
NME AND BLACKBERRY HIT THE ROAD TO LAUNCH THE ULTIMATE TOURING MUSIC QUIZ
October 28, 2008
Tearing through 12 university towns this November, NME and BlackBerry present The NME Big Quiz supported by BlackBerry – a unique touring quiz night from two of the most innovative brands in the UK.
BlackBerry and NME – famous for its authoritative music coverage – will be touring union bars to test the music knowledge of UK students with the ultimate music quiz, hosted by comedian Simon Bird – star of E4s The Inbetweeners.
Up for grabs is a prize fund of over £20,000 including BlackBerry smartphones, gig vouchers, music downloads and albums.
The month-long partnership will include BlackBerry advertorials in the pages of the magazine, and sponsorship of NME.COM's hugely popular online quiz. NME.COM is also creating a microchannel, providing information about the tour.
Rob Hunt, Ignite Sponsorship & Brand Solutions manager, says: “We're really pleased to be working with BlackBerry on this unique touring quiz. It's a unique partnership and BlackBerry's new smartphones are seriously cool, so it's great that we can give some away to our loyal readers.”
BlackBerry marketing manager Eric Karsenty adds: “BlackBerry has a range of smartphones that students will love, so we're really pleased to be working with NME on the Big Quiz. With our new handsets you can use instant messaging, surf Facebook, watch films, listen to music, keep up with your e-mails and even phone people! It will make organising uni life a lot easier, but will possibly provide one less excuse to miss a lecture.”
The NME Big Quiz supported by BlackBerry dates:
Manchester Metropolitan (9th)
Glasgow Strathclyde University (10th)
Newcastle University (11th)
Leeds University (13th)
Nottingham University (16th)
University of Central Lancashire, Preston (17th)
Hull University (18th)
Sheffield Hallam (21st)
Leicester DeMontford (23rd)
London UCL (25th)
Reading University (27th)
Norwich UEA (30th)
-ends-
About NME
NME is the longest published and most respected music weekly in the world. Every week it gives its readers the most exciting, most authoritative coverage of the very best in contemporary music
About NME.COM
NME.COM – the international 24/7 music website – recently celebrated a double award win as it scooped the prize for Consumer Editorial Team of the Year at the Association of Online Publishers Awards on the same night as it awarded the Best Music Magazine prize at the BT Digital Music Awards.
About Blackberry
BlackBerry is developed by Research In Motion (RIM), a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Industry-leading BlackBerry® solutions connect people to business information, colleagues, friends and family. They offer mobile users award-winning access to email, phone, instant messaging, web, text messaging (SMS and MMS), organiser and more.
FOR ANY OTHER INFORMATION PLEASE CONTACT:
Anna Gawan, press officer, IPC Media on 020 314 85405 or email anna_gawan@ipcmedia.com
